Thursday, February 3, 2011

Begin with the End in Mind

Among the speakers at the Arkansas Comprehensive Literacy Conference in October of 2007, was Dr. Sonya Whitaker. On the title page of her presentation slides, Dr. Whitaker, who currently is an educational consultant with a Chicago firm, lists herself as "Director of Literacy," in (or, possibly, for?) Schaumburg, IL.

Seasoned conference speakers know that it is important to make an immediate impact to grab the attention of the audience, and it is not uncommon to open with a relevant quote or story to engage the audience. In Whitaker's presentation, entitled The Culturally Responsive Teacher and Leader, she takes this approach. On her second slide, Whitaker quotes NASA Administrator, Michael Griffin, as saying:
“Every time we fly I know that we can loose a crew. That occupies a large portion of my thoughts.” [sic]
As reported throughout the world, Griffin spoke these words at the August 8, 2007 launch of the Space Shuttle Endeavor. The Endeavor flight drew significant attention from the worldwide press as the first to carry a teacher-astronaut--then 55 year-old Barbara Morgan--since Christa McAuliffe perished along with the crew in the 1985 Challenger disaster. But the point here is not Griffin’s words, but Whitaker’s representation of them. If we take this slide at face value, Griffin apparently does not know how to spell “lose.” However, she is quoting Griffin’s spoken words here: the error is Whitaker's, not Griffin’s.

As one would expect, Griffin’s sobering words were widely reported by the global media at the time of Endeavor launch. An internet search reveals that the many reporters (or editors) who quoted Griffin's knew how to spell "lose." It is ironic that Whitaker, a “director of literacy,” made this mistake at a literacy-conference presentation.

To be fair, I suspect that Dr. Whitaker actually does know the difference between "loose" and "lose" and that this is merely a typographical error that she did not correct during her own editorial process. A closer look at Whitaker's slides reveals that the presentation date was October 16, 2007 and her copyright claim is 2006. It is likely that in her haste to update an older presentation with "current" material for the October 2007 conference, she simply overlooked the error.

Unfortunately for Whitaker, her mistake was immortalized in her presentation at the conference, which also is on the University of Arkansas at Little Rock Center for Literacy website.

This error illustrates two very important points. First, even if your spelling and grammar are exceptional, it is important to proofread and edit. It is difficult to see our own mistakes. Use spelling and grammar checkers and other available proofreading and editing tools on your written work to circumvent these kinds of mistakes. It often is difficult for an author to separate intent from result; we read what we intended to write rather than what we actually wrote. Get proofreading help from someone else whenever possible. Also, it is easier to see mistakes when not actively engaged in the development side of the writing process. Proofread your work at least a day after it is finished to look for errors that were not apparent during the writing phase. Second, little mistakes can have a big impact. Spelling errors, particularly in an age where we have so many helper tools available to us, can make an author or the represented organization appear ignorant or unprofessional. An apparent spelling error at the beginning of a presentation by an educational consultant, at a literacy conference, is a great “teaching moment.” It is likely to become a topic of conversation. A corollary to this second point is that what we say lives “forever” on the internet.

My apologies to Dr. Whitaker for making an example of what likely is a typing error. However, considering her title, the venue of the error, and the significance of the quoted material, this is a perfect illustration of the need to proofread and edit. Whitaker used her opening quote to illustrate an important point in her presentation, "begin with the end in mind." She would have done well to heed her own advice.

Tuesday, November 2, 2010

Commonly Confused Words

Partly due to the rich ethnic heritage of the language, there are many words in English that are confused with other words. We have words that sound the same but have different meanings such as fair, fare, and fair.

I recently attended the State Fair [event] of Texas, where the fare [cost] to ride the Ferris wheel seemed quite fair [just or reasonable], considering the stunning views of Dallas at night from the tallest Ferris wheel in the Western Hemisphere.

In this sentence, all three are homonymns (same pronunciation but different meanings). Fare is also a homophone of the other two (same pronunciation, different meaning and spelling).

Adding to the confusion potential, English also

Monday, May 24, 2010

Declaring My Big, Red "C"

The title for this post refers to my response to Craig Newmark when I interjected myself into a conversation he and Tim O'Reilly were having on Twitter about needing transparency of lobbyists:
@craignewmark Tweeted that same story about lobbyists a half hour ago. Trying to figure out what to do about it. Registered Lobbyist badge?

@craignewmark @timoreilly yup, lobbyist story circulating well, which is good. I like idea that professional communicators should be marked.


Being a "professional communicator" myself, although not a lobbyist, this stream piqued my interest. The tweets that started this concerned a Washington Post story circulating on Facebook and Twitter about PR professionals and other "tech industry lobbyists" using social media to further the interests of the organizations they represent. According to the Post, the issue is that many of these "influence peddlers" are not declaring

Thursday, May 13, 2010

Did Arizona "Ban Ethnic Studies"?

Controversial topics always bring out the rhetorical devices. Arizona House Bill 2281--Arizona's latest in a series of controversial actions related to immigration, race, and culture--has enjoyed more than its fair share of rhetorical spin. Because cultural and ethnic studies are a large part of my own research and teaching agendas, I decided to look more closely at what the bill actually says rather than the rhetorical spin.

The primary attack on the bill is evident in various forms of the oft-repeated headline:
Arizona bans "ethnic studies"
This is a fascinating rhetorical spin

Wednesday, March 3, 2010

Rules and Tools: Does New Media Warrant New Standards?

In a recent Twitter post, a colleague complained about an academic tool he had to use for compliance training.
Blackboard was obviuosly designed by engineers who have never used tech more advanced than an overhead projector.
Having recently been engaged in discussions with my class, other faculty, and instructional technology folks about the "hinckyness" of Blackboard in its current iteration, naturally, I reposted this to my own Twitter stream.

My tweets automatically post to my Facebook page. As a result, a parallel discussion about the eLearning née Blackboard software ensued within my Facebook community. The thread largely took the form of academic commentary about Blackboard, eLearning, Moodle, and course management software in general. That is, until this.
Maybe it was invented by English teachers. I guess it's "obvious" Dave isn't one..
The author of the original post is, indeed, an assistant professor of emerging media and communications at my university. My first thought was to delete the critical post in order to spare "Dave" (and myself) any embarrassment resulting from the criticism. I had noticed the typo

Friday, December 18, 2009

Facebook's "Diversity" Study: Fact or Fiction?

Facebook has just published the results of their own research about the diversity of their users. The introduction to a summary overview of the study states:
In order to make Facebook as open and connected as possible for everyone, one of our goals is to understand how different populations of users join and use the service. With that objective in mind, the Facebook Data team recently sought to answer the question, "How diverse are the ethnic backgrounds of the people using Facebook?"


While I applaud their efforts to determine how well they represent the population at large, I question certain of the Facebook Data team's techniques. The primary method of identifying users as a given ethnicity or race for the study

Wednesday, November 11, 2009

Visual Metaphors

In a Twitter post, Sean Zdenek asks "Which rhetorical figures can be redeployed visually?" He gives a great example of visual chiasmus, a rhetorical form that uses repetition of themes (also sometimes words) or structures in an inverted order. The name derives from the Greek word for the letter "x."

The most prevalent form of visual rhetorical figures may be the metaphor. Metaphors, in the simplest sense, simply refer to one thing as another.