In a Twitter post, Sean Zdenek asks "Which rhetorical figures can be redeployed visually?" He gives a great
example of visual chiasmus,

a rhetorical form that uses repetition of themes (also sometimes words) or structures in an inverted order. The name derives from the Greek word for the letter "x."
The most prevalent form of visual rhetorical figures may be the metaphor.

Metaphors, in the simplest sense, simply refer to one thing as another.